Giraffe.jpeg

Found Objects

Found Objects

Ongoing

Pareidolia (par-i-DOH-lee-a) is a form of apophenia, a term that describes the tendency to perceive patterns in random data. This psychological phenomenon leads some people to see or hear images or sounds and interpret them as something significant.

Presented here is a growing collection of plastic product fixings and natural materials in which faces or characters, reminiscent of animals or deities, have been perceived.